This post was updated in August of 2018 to include more information and new examples.
Consumer surplus is when a consumer derives more benefit (in terms of monetary value) from a good or service than the price they pay to consume it. Technically, this is the difference between your maximum willingness to pay for an item and the market price. For example, imagine you are going to an Electronics store to buy a new flat panel TV. Before you go to the store, you decide to yourself that you are not going to pay more than $300 for a TV. This $300 is your maximum willingness to pay for the TV. After entering the store, you find a TV you really like for only $100! Since you were willing to pay $300 for the TV, and you only ended up paying $100 for it, you have saved $200. This $200 is called consumer surplus by economists, because it is the “extra” or “surplus” value you received from the good beyond the price you paid for it.
Consumer surplus is when a consumer derives more benefit (in terms of monetary value) from a good or service than the price they pay to consume it. Technically, this is the difference between your maximum willingness to pay for an item and the market price. For example, imagine you are going to an Electronics store to buy a new flat panel TV. Before you go to the store, you decide to yourself that you are not going to pay more than $300 for a TV. This $300 is your maximum willingness to pay for the TV. After entering the store, you find a TV you really like for only $100! Since you were willing to pay $300 for the TV, and you only ended up paying $100 for it, you have saved $200. This $200 is called consumer surplus by economists, because it is the “extra” or “surplus” value you received from the good beyond the price you paid for it.